My Banana: Brought to you by Ice Age!

I really didn't know whether to laugh or cry, after seeing this sticker on my banana. On the one hand I'm sure they're thinking it might attract kids to eat some fruit and promote the movie.  But on the other hand, aren't we bombarded enough with advertising on a daily basis?  Do we really need entertainment to influence good eating habits? I wonder if this kind of advertising even works...

Perhaps even large companies are seeing some rough times and maybe Chiquita needed some help...they had quite a financial snafu a few years ago.

What are your thoughts about advertising on veggies and fruit?